At Blue Ivy, it is purely urban that sounds from the speakers. On Thursdays you can expect "young urban" music and on weekends "old-school urban" when the club targets those over 25. The VIP tables and cages you know from Club Abe have given way to a larger dance floor. De Klerk focuses on the dancing visitor with Blue Ivy.
Urban (literally: urban) is a term used from the emergence of urban pop to describe musical and cultural movements related to hip-hop, rap and R&B.
Door Policy
The door policy is strict because Blue Ivy has to attract a certain crowd: "We want visitors to dress properly, no caps. You're really going out here, and not to just any club."