George W.P.A. on Willemsparkweg does something few restaurants in the Museum Quarter manage: you can go there all day, from the first espresso to a late dinner, without the kitchen closing its doors in between. No kitchen closing times, no annoying gap between lunch and dinner. Just open, seven days a week from 11 a.m. to 11 p.m. The concept revolves around one idea: a French brasserie in New York, but right here in town.
George W.P.A. is part of the George Amsterdam restaurant group, which runs several restaurants in the city. Last year, the group announced a new chef and an updated menu, with what they themselves describe as the same George energy. For the interior, Framework, an Amsterdam Architecture and Design studio responsible for all George locations, signed on. That collaboration creates a recognizable style that you'll see at every establishment, and which comes into its own at Willemsparkweg.
The menu moves between two worlds. On one side, grilled lobster and fruits de mer, classically French and unassuming. On the other, burgers, club sandwiches and an espresso bar that catches you in the morning. Those club sandwiches deserve a separate mention: George W.P.A. has the most extensive club sandwich selection in town, and that's no small claim. The Club Nordique with smoked salmon, crab, cucumber and onion, the Chicken Avocado with wasabi, the Classic. The cocktail menu keeps pace with the food: strong and thoughtful.
George W.P.A. has the most extensive club sandwich selection in town, and that's no small claim.
Willemsparkweg is not a random location. The Museum Quarter has its own rhythm: quiet mornings, busy museum afternoons, quiet evenings. An all-day restaurant fits in better here than a business that only runs in the evenings. George W.P.A. serves neighborhood residents who walk by here daily just as well as people who need something after a visit to the Stedelijk Museum. The George group now has several branches in the city, but this spot on Willemsparkweg has found its own audience.