Fugazzi Fragrances aims to combine perfumery with creativity, inspired by the perfumery traditions of ancient Egypt. Founder Bram Niessink wanted to add more imagination to the world of cosmetics, so he opened this perfumery in the 9 Streets.
The flagship store is not a standard perfume store; visitors can try free samples there, making personalized scent selection more approachable. This adds a tangible dimension to shopping and invites experimentation with different scents. In addition to the regular assortment, Fugazzi also organizes pre-access shopping events, giving customers earlier access to new fragrances and collections.
In addition, pop-up events are taking place, for example in collaboration with BTSO, which increases the dynamics in the store. These events reinforce the feeling of a creative perfumery that is not just a store, but a place where luxury and innovation come together.
There are also pop-up events taking place, for example in cooperation with BTSO, which increases the dynamics in the store.
Fugazzi's concept revolves around the balance between luxury and fantasy. By incorporating inspiration from ancient cultures into modern fragrance creations, the store stands out within the local retail landscape. Thus, this perfumery brings not only exclusive products, but also an experience that is different from traditional perfume stores.