The Barcelona-born brand Meller has grown into one of Europe's most popular sunglasses labels since its inception. The opening of the new flagship store at Kalverstraat 160 marks the next step: a physical space where design, sustainability and lifestyle come together.
Inside, everything is light and airy: sand-colored walls, wooden displays and mirrors that catch the daylight. Visitors can try on the entire collection - from the minimalist Yster-line to limited editions in bio-acetate. The store also offers eyewear with blue light filters and durable lenses with 100 % UV protection.
"Meller on Kalverstraat feels like sunlight in a city building - a store where simplicity, durability and design shine as brightly as the lenses themselves."
Meller presents itself as a sustainable alternative within the fashion world. The frames are made from recycled or biodegradable materials, and each pair sold funds clean-water projects in Africa. The choice of Amsterdam was strategic: the city suits the mix of functionality and creativity the brand stands for.