H&M Home concept store opened on Kalverstraat

After London, Munich, Hamburg, Stockholm, Copenhagen and Oslo, Amsterdam now has its own H&M Home concept store. The new store, with entrances on Kalverstraat and Rokin, features the entire H&M Home range as well as a selection of other interior design brands.

"With our H&M Home concept stores, we want to offer customers an inspiring experience that complements our digital offering. With the Amsterdam store, we hope to become the place where customers go when they are looking for modern design and home decoration," says Peter Klagsmark, H&M Home's general manager.

The H&M Home concept store offers an innovative and dynamic shopping environment with no less than 586 square meters of interior design brands. In addition to furniture and lamps, the collection includes vases, trays, sculptures, candles, pillows, plaids, decorative accessories and everything for living room, kitchen, bathroom and bedroom.

The new H&M Home store launches local and global collaborations. The Swedish fashion giant recently announced a collaboration with New York designer Jonathan Adler.