Anna Nooshin opens Instagram experience The Upside Down

In early July, well-known influencer Anna Nooshin will open her Instagram museum The Upside Down Amsterdam. Just steps away from the RAI, visitors will soon be able to be photographed in all sorts of crazy ways in photogenic and colorful spaces for the perfect selfie.


In her Instagram museum The Upside Down Amsterdam, Anna Nooshin turns everything upside down. With a whopping 1500m2 and 25 colorful style rooms and decors with different themes, The Upside Down Amsterdam can call itself the largest Instagram museum in Europe. Right at the entrance, you lose the feeling of up and down in a spinning vortex, after which you step into life-size and moving projections. You stand upside down in the Royal Room, experience life below sea level in the Infinity Room, then enter the Chocolate Shower in Candyland. A visit takes about 1 to 1.5 hours and takes you on an adventure into a wonderful world.

In her Instagram Stories, Anna Nooshin tells her followers; "The Upside Down Amsterdam is a place where you can engage with your creativity in a different way, more than just sharing Instagram photos."

Anna Nooshin: "It's great that after years this dream can finally come true. With The Upside Down Amsterdam we want to create so much more than just an Instagram worthy museum. We want to tell a story about the Netherlands of today and give visitors and creatives the chance to fully express themselves in the spaces."


Instagram Museum
After Wondr Experience and Youseum, Anna's concept is the third selfie museum in Amsterdam. In the so-called Instagram museums, you don't look at art, but are part of the museum yourself. In the photogenic, colorful rooms of The Upside Down Amsterdam, you have your photo professionally taken with the goal of making the perfect selfie.

The Upside Down Amsterdam can be found right across from the RAI and is open daily from 10 a.m. to 7 p.m. and Friday and Saturday from 10 a.m. to 8 p.m. Tickets can be purchased via the website of the selfie museum that also features its own lunch cafe.

The Upside Down Museum
Europaboulevard 5, Amsterdam
In the neighbouhood


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