This family-owned fashion retailer, which has built a name for itself in Rotterdam, recently opened its first branch in Amsterdam in the new glossy Gelderlandplein shopping center. Known for its extensive range of high-quality shoes, bags and accessories for the whole family, you will find brands such as Santoni, Magnanni, UGG, Marc Cain, Tod's, Hogan and Van Bommel among others in the store. The retail space has a spectacular size of a whopping 390 square meters.
The twentieth Van den Assem store
This new branch of Van den Assem is the twentieth and the location fits perfectly according to owner Gerry van den Assem. "We chose Gelderlandplein as the location of our twentieth store because of the wonderful development the shopping center has seen in recent years. The customer experience here fits seamlessly with our vision." At this store, you really are going to have a great experience that you definitely don't want to miss. Are you in the area? Then be sure to stop by.
DISTRICT
Amsterdam South
In Amsterdam Zuid you will find a succession of beautiful sights and many green and characteristic neighborhoods. In the Museum Quarter you will find some of the best museums in the world, and the most expensive shopping street in the Netherlands. The Pijp is the place to be when it comes to vibrant nightlife with...Contact
Most Popular
-
Stores
Cosmetics brand Rituals opens concept store House of Rituals
A 360-degree experience where guests are immersed in the luxurious world of Rituals
-
Stores
De Bijenkorf is Amsterdam's most luxurious department store
The institution of fashion and style has been setting tastes and trends since 1870
-
Stores
The best Dutch Design stores in Amsterdam
Amsterdam Magazine tips the best spots for Dutch Design.
-
Stores
H&M Home concept store opened on Kalverstraat
Inspiring concept store with 586m2 of interiors and design accessories
-
Stores
Chantal Janzen opens &C Store and Coffee bar
Everything from the magazine now available in stores

Gassan Boutique
Gassan Boutique is among the most famous watch and jewelry stores in Amsterdam and even among the most...
Amsterdam South

Discover the literary treasure trove of Athenaeum Bookstore
Athenaeum Bookstore is a literary treasure on the Spui. Winner of the Amsterdam Business Award 2025, this...
Amsterdam Center

Jan Taminiau opens pop-up in Museum Quarter
Today Jan Taminiau opens its first flagship store in Amsterdam. In this temporary store, the first ready-to-wear collection...
Amsterdam South

Mr. Marvis opens flagship store in PC Hooftstraat
Mr. Marvis is everywhere. Anyone who watched television, read a magazine or drove past a billboard in the past few months,...
Amsterdam Center

Ulmus bakes with the best local ingredients
On Cabral Street sits a bakery where you can see how bread is created. Ulmus combines sourdough, local ingredients...
Amsterdam West

Maker Market brings local design and creativity to the city
At Makers Market you will discover creative makers who show and sell their work. No generic merchandise, but design...
Amsterdam West

Les Deux Frères
Men of taste find their way blindly to gentlemen's store Les Deux Frères on Rozengracht 58 and...
Amsterdam Center

