The return of SPRMRKT feels both logical and fresh. Founders Nelleke Strings and Annika Beekmans bring a reinvented concept back to Amsterdam: a multidisciplinary space in which fashion, design and social impact coming together. The store stays true to its DNA - cutting-edge labels and new names - but broadens its function: events, exhibitions, product launches, master classes and community initiatives make the store a place where you not only shop, but also think and participate.
The relaunch builds on a rich history. Since 2002 SPRMRKT functioned as a breeding ground for designers and a stage for experimentation; the house worked early on with such names as Maison Margiela, Rick Owens and provided space for idiosyncratic talents. The new edition again promises that mix of icons and emerging designers, plus part of the original interior which is reintegrated - a subtle nod to the early years.
The pronounced social agenda. Through the relaunch campaign and plans around the opening, SPRMRKT announces projects such as free makeovers for homeless people and status holders, intended as new start. Also being master classes for (inter)national fashion students set up and there are talks to establish fashion shows to be hosted in cooperation with Amsterdam Fashion Week. Thus, retail becomes a catalyst for contact, knowledge sharing and visibility.
"SPRMRKT was never 'just a store.' It is a place where fashion, art and city find each other - and where new perspectives emerge."
Practically, there is clarity: the opening has been confirmed for September 4, with a new location at Muiderstraat 21-25. The store communicates "400 m² inspirational concept store" and establishes itself as a contemporary fashion concept store, art gallery & dynamic cultural hub. The address falls in the Waterlooplein-Plantage-Nieuwmarkt triangle; perfectly accessible by tram/metro and within walking distance of cultural hotspots.
For those who remember SPRMRKT from the Rozengracht: the soul remains - the experimentation, the collaborations, the curiosity - but the context is 2025. With a crowdfunding goal of €200,000 (collections, PR and store design), the team is committed to a sustainable start and a distinctive selection. The promise: a store that re-creates conversation, not just transaction.