After London, Manchester and Los Angeles, it's now Amsterdam's turn: Gymshark is opening its first Dutch store on Kalverstraat. According to the official announcement, the store offers not only sportswear, but also space for events, workshops and community workouts - a place that feels more like a clubhouse than a store.
Inside, the brand identity is immediately striking: industrial lines, mirrored walls and bright lighting that evokes energy. The store targets active athletes, fitness fanatics and lifestyle-conscious visitors who have been following Gymshark online for years. Think of the familiar seamless leggings, lifting sets, oversized hoodies and performance shirts that dominate gyms worldwide.
What makes the opening extra special is the focus on the local community. Gymshark hosts regular meet-ups with Dutch athletes, influencer workouts and sessions focused on strength, recovery and mental health. The message: the city is your gym, not just the dumbbell bench.
"Gymshark Amsterdam is not a store, but a statement - a place where training, pride and community merge into pure energy that lingers long after exercise."
Gymshark's arrival also confirms Amsterdam's appeal as a fitness and lifestyle hub. Following brands such as Lululemon and Nike Lab, Gymshark joins the ranks of international brands that link physical presence to experience.
Anyone who steps inside feels that this is no average store. It is a space where clothing and motivation go hand in hand - where every mirror is an invitation to grow.