On Willemsparkweg, one is treated to no less than two establishments of the popular George restaurants. At the intersection Willemsparkweg and Jacob Obrechtstraat you will find the French brasserie George W.P.A. And a block away on the sunniest corner of Oud-Zuid, you'll slide into Le Petit George, the cozy neighborhood bistro with a terrace where the sun always seems to shine.
The UMH Group built the George brand from one burger bistro to a chain of several George restaurants on Leidsegracht, Amstel Quarter, Timber Harbors and the Zuidas. That has become quite an operation in a few years, with cases varying in size and approach, but all coming under the George banner.

The cuisine leans on French-American bistro classics, supplemented by sandwiches and salads. No complicated menu with twelve courses and a three-line explanation for each dish. Just recognizable food in a relaxed atmosphere. The difference with George WPA is the tone: that is bigger, busier, more geared toward a broader group of visitors. Le Petit George is the quieter version. You come there for a regular spot in the neighborhood, not because you want to celebrate something special.
Le Petit George is the quieter brother of George WPA, and that is not a weakness but just another choice.
Willemsparkweg has plenty of restaurants, but a real small neighborhood bistro wasn't really there yet. With Le Petit George, UMH Group now has two flavors on the same street: big and busy at George WPA, or small and intimate here. Whether the two can coexist without competing will become clear in the coming months. But the basics are right. And in Oud-Zuid, local residents usually know what they want very well.
SUGGESTIONS
George W.P.A.: the brasserie ready for you all day long
Studio Framework drew the interior with subway tiles, brass and marble
George W.P.A. on Willemsparkweg combines a French brasserie with New York convenience, from morning espresso to late dinner. The George Amsterdam restaurant group runs several branches in the city, and studio Framework draws for all the interiors. The club sandwiches and cocktail menu earn their reputation.
Willemsparkweg 74 , Amsterdam
Read more
George Marina: Refined Asian food in harbor Amstel
Abraham Alfaro Herrera opens three floors of small dishes along the Amstel River
A three-story restaurant with a terrace right on the water, in the middle of a neighborhood that is still growing. George Marina focuses on Asian-inspired small dishes, from fresh sushi rolls to gyoza and miso chicken. Open daily from lunch.
Spaklerweg 10A , Amsterdam
Read more
Brasserie George & George Deli: flair at the Houthavens
From sticky toffee to gelato with a view - this is why you want to head for Houthavenkade
A crisp baguette, a plate full of British classics or just an espresso overlooking the water - something special is flourishing on the Houthavenkade. Brasserie George and George Deli have recently become the culinary heart of this growing piece of Amsterdam. Stylish, to be sure. Accessible? Absolutely.
Houthavenkade 103 , Amsterdam
Read more