Cold Club is located on De Clercqstraat and is notable for its colorful, open design that is distinctly different from traditional saunas. It is a combination of sauna experiences and cold plunges, or ice-cold plunge pools, that take center stage at this center.
The center was founded by a couple who during a cold winter got the idea to create a place where people can experience warmth and cold together. The core of the experience is switching between saunas and the ice bath, which helps the body recover naturally.
Visitors determine their own rhythm of changing between the hot saunas and the cold bath. The ice bath stimulates circulation and tones up the body. In doing so, Cold Club is deliberately betting on a social approach where people easily engage in conversation with each other, unlike the mostly silent saunas elsewhere.
The bright and colorful space makes it easy to feel at ease and to let new visitors loose more quickly.
In addition to the regular sauna and ice bathing options, group activities are regularly organized, reinforcing the sense of community and making the visit more dynamic. The center caters to a younger, active target group, aiming to make wellness accessible and attractive to everyone in the neighborhood.