Luxury urban club Blue Ivy aimed at dancing crowd
Amsterdam has gained a new club. And what one? Urban nightclub Blue Ivy on Amstelstraat, formerly home to Club Abe, is targeting night owls who desire more luxury during their night out. "It should become Amsterdam's five-star club, including cocktails on a napkin," says owner Sander de Klerk in Het Parool. Luxurious but without VIP tables.
At Blue Ivy, it is purely urban that sounds from the speakers. On Thursdays you can expect "young urban" music and on weekends "old-school urban" when the club targets those over 25. The VIP tables and cages you know from Club Abe have given way to a larger dance floor. De Klerk focuses on the dancing visitor with Blue Ivy.
Urban (literally: urban) is a term used from the emergence of urban pop to describe musical and cultural movements related to hip-hop, rap and R&B.
Door Policy
The door policy is strict because Blue Ivy has to attract a certain crowd: "We want visitors to dress properly, no caps. You're really going out here, and not to just any club."
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