On Spiegelgracht sits Moya, the atelier of Eline van der Laag, where technical gadgets in jewelry are not a gimmick, but core to the design. Think of a ring with a rolling pearl, a bracelet that beats as if it were a tuner, or subtle hidden engravings. All with precious metals, often gold or silver, plus pearls and diamonds, carefully curated.
What immediately stands out is the level of craftsmanship. Moya combines craft with design innovation. The jewelry feels luxurious but is everyday wearable - not an exaggerated showpiece, but something that fits who you are. The designs change slowly, but thoughtfully. Each collection has one or more signatures: most famously, the Oyster collection, in which the pearl can literally roll into a golden shell shape.
Visitors to the showroom or web shop often say it's nice to wear something that makes people curious: questions about what it does, how it works - and sometimes questions about the meaning. That element of surprise makes you buy jewelry never just for yourself, but they tell you something.
Moya does not deliver to mass. Each piece is made in Utrecht or Amsterdam, with attention to finish. Materials are honest: precious metal, pearls, wise choices with stones. You are looking for something special, something technical or subtle, then Moya is a hidden gem.
"My jewelry is inventions you wear: technique, feeling and detail all in one piece."
The atmosphere in the store is calm, light; you don't walk among racks, but among pieces that deserve attention. Usually Eline or someone from her team is present to explain what the design is working on or why this material was used. That makes the studio visit more than shopping: you learn about design, about technique AND about why some things appeal to you.
If you are looking for jewelry that has style, daring and substance, Moya is the right place. Whether you are looking for something for everyday use or something special, here you will find wearable art with character.