Zandvoort aan Zee - which normally serves as a laid-back seaside resort - undergoes an impressive transformation in one weekend. More than 300,000 visitors flock to the legendary circuit, surrounded by dunes and close to the North Sea. The iconic Tarzan bend, the unique elevation difference and the roaring cheers of Dutch fans create an atmosphere unlike any other. And with Max Verstappen as a national hero, it's no surprise that tickets sell out within hours every year.
In addition to the race itself, the weekend offers an array of fringe programming. Think DJ sets on the beach, pop-up food trucks with everything from oysters to bitterballen, and sustainable initiatives from major sponsors such as Heineken and Jumbo. The city of Amsterdam also benefits: hotels are full, nightlife is working overtime and for those who didn't manage to get a ticket, there are countless F1 viewing parties scattered throughout the city.
What makes the Dutch Grand Prix truly special is the combination of international allure and typically Dutch conviviality. The audience is a mix of hardcore fans, partygoers and day-trippers, all united in an orange wave of enthusiasm. The organization - praised for its tight logistics and sustainability - is once again pulling out all the stops to make the event run smoothly.