Forget everything you know about museums. Housed in the iconic setting of The New Church on Dam Square, ENTR Museum offers not a traditional exhibition, but a total audiovisual experience. Here, digital art, light installations and spatial sound collide with centuries-old history - creating magic.
With ENTR Museum, the centuries-old Nieuwe Kerk is transforming into an impressive platform for new media art. In an immersive experience lasting about 45 minutes, you step into a virtual time travel that takes you back to September 1675 when the Botermarkt - now known as the Rembrandtplein - was the bustling scene of a lively fair. Now 350 years later, this unique moment in Amsterdam's history comes back to life in the heart of the city.

Thanks to the latest VR technology, you don't just observe the past - you step right into the middle of it. Wander around the market, explore the stalls, buy goods and taste the atmosphere of the time. You find yourself in the middle of history, surrounded by the people of 17th-century Amsterdam.
"ENTR is not a museum where you look, but where you feel. Here you don't step into a hall, but into another universe."
What makes ENTR unique is the combination of cutting-edge technology with the historical grandeur of the venue. You stand in the same spot where royal inaugurations once took place, but enjoy a virtual time travel back in time.
ENTR is no ordinary museum; the experience immerses you in a world of light, color, sound and movement. No signs, no paths: you move freely through the spaces while projections on walls, ceilings and floors embrace you.