The exhibition "Cars Are Red" at De Tanker in Amsterdam North highlights the fascinating symbolism of red cars. Originally shown at OZO Bellevue Station in France, this exhibition allows visitors to explore the striking nuances of the color red in the context of cars. The exhibition will be on view from Jan. 17 through Feb. 26, 2026, with a grand opening on Jan. 17.
Photographer Juliane Goustard created this unique collection with different approaches to the subject. Red cars, often associated with speed, passion and danger, are highlighted from various perspectives. The works offer insights into both the aesthetic and emotional impact of the color red in modern vehicle iconography.
'Cars Are Red' seeks to be more than a superficial visual experience. It invites visitors to explore their own associations and the broader cultural implications of color and object. How does color influence our perception of cars, and what role does it play in our daily lives? The photographer (Juliane Goustard) sheds light on how red cars are not only means of transportation, but also powerful symbols that evoke different meanings.
"Red cars are like fiery statements, they break the everyday grind and set the world on fire for a moment."
Known as a cultural showcase in the heart of Amsterdam North, De Tanker provides a platform for reflection and exploration with this exhibition. Located in the Noorderpark, De Tanker is a place where community and art come together. This exhibition adds a fascinating dimension to their program and invites everyone to discover the depth and diversity of red cars.