On the corner of Hobbemastraat and the Vondelpark, the largest Technogym store in the Netherlands has stood since 2026. Four floors, a location in the Museum Quarter you won't soon forget, and an assortment that runs from home fitness equipment to professional sports machines. This is not just another store where you buy a treadmill.
Those who step inside walk through the Personal and Artis treadmill lines, exercise bikes, cross-trainers and complete home gym sets. On the higher floors are the Biostrength and Pure Strength machines, equipment you normally only find in professional sports facilities. And then there's the Pilates Reformer, for those with a more serious approach. Technogym supplies its machines to professional sports teams, top athletes, luxury hotels and hospitals worldwide. You can taste that professional edge in the store, too.
The space occupies the first floor, basement, beletage and part of the second floor. That's not little, especially in this location. The Museum Quarter is expensive, the Vondelpark corner is sought after, and Technogym just chose it heavily.
The software here is as serious as the devices, which is exactly the point.
Technogym has been around since 1983 and operates in more than a hundred countries. The store in the Museum Quarter is the latest calling card to that story. The location is no coincidence: the neighborhood attracts a public accustomed to quality and not shocked by a price tag. Whether you're serious about working out or just want to check out what's available for your home, you'll find it here. The wine list here is as serious as the cuisine, they say at restaurants. Something similar applies at Technogym: the software here is as serious as the machines, and that's exactly the point.