Upon entering The Oh Collective in Amsterdam, it immediately becomes clear that this is not your average sex shop. Located at Oude Hoogstraat 12, the space exudes an atmosphere of inclusivity, openness and self-discovery. These female initiators have created a place where sexuality is celebrated without shame or taboos, and where the emphasis is on well-being and empowerment.
The range is carefully curated with a focus on body-safe materials and ease of use. From vibrators and BDSM toys to natural lubricants and even libido-boosting chocolates - each product tells the story of pleasure and safety. The products are designed by women for women, with attention to discreet and stylish design. Couples will also find innovative remote control toys that explore intimacy together.

In addition to its physical store, The Oh Collective has recently hosted pop-up events, including a collaboration with well-known brand Patta in the vibrant Zeedijk neighborhood, known for Chinatown and the Red Light District. That pop-up was more than a shopping experience: it was an invitation to have open conversations in a safe environment about sexuality, mindfulness and connection - exactly what The Oh Collective stands for.
"The Oh Collective breaks the silence around sexuality and weaves a rich tapestry of inclusivity and fun, where everyone is allowed to be themselves without judgment."
As such, this sex shop is much more than a place for products; it is a movement toward a healthier, freer approach to sexual wellness in Amsterdam. An invitation to explore, enjoy and connect - whether solo or together.