Between the century-old facades of the Heiligeweg, Sophia Mae - Monica Geuze's exquisite lifestyle brand - is opening its first physical store. It is no ordinary store, but a haven for those who want to meet themselves in luxury and self-love.
In this monumental building from 1727, situated close between the bustle of Kalverstraat and the elegance of Royal Square, rests an atmosphere that breathes: soft, timeless and subtle. The interior, with quiet colors and refined details, invites a moment of pause, almost as if time slows down here. Here, every product is a promise, every fragrance a reminder to pay attention to yourself.
Sophia Mae's offering is not abundance but precision: from the Majestic Mist that strokes the skin like a refreshing breeze, to bronzers that capture the natural glow of the day, and scented candles that fill the room with gentle warmth. The gratitude journal closes the circle - an invitation to feel gratitude, day after day.
This store is more than a place to buy products; it is a physical translation of Monica's vision. It emphasizes the value of self-care as a ritual, a moment of tranquility in the hustle and bustle of Amsterdam. For fans and newcomers, it offers a tangible connection to the brand, a sensory experience where luxury and accessibility merge.
"Sophia Mae feels like a whispered promise - soothing, elegant and intimate - a refuge where self-love plays the starring role."
The opening of this store marks an important chapter in which digital influence and physical presence come together in Amsterdam's creator economy. Sophia Mae is thus a beacon of timeless beauty and empowerment, rooted in the city but reaching for the heart of anyone who wants to embrace themselves with attention.
Those who visit the store enter not just any storefront, but a carefully composed experience - a moment to breathe, feel and rediscover what it means to truly cherish yourself.