Heineken Hoek is back on the familiar corner of Leidseplein, now in the newly built The Diamond. The striking building now houses a hotel, grand café, bistro and club Basement located. The bistro on the second floor is the quieter, restaurant-oriented part of the overall concept, separated from the walk and bustle of the plaza below.
Architecture firm MVSA Architects signed on to design The Diamond and the new home of Heineken Corner. From the bistro, you experience that new urban layer: large windows along the corner, views of the square, and an interior that is distinctly newfangled but continues the Heineken Hoek name. With this, under the ownership of hospitality entrepreneur Won Yip, the familiar hospitality name returns to a spot that has had a Heineken Hoek café since the late 1950s, recognizable by the large beer glass on the roof.
Heineken Hoek Bistro focuses on bistro-dining with a French-inspired menu and international fusion influences. Whereas downstairs in the Grand Café the emphasis is on the more casual stand-up function of Leidseplein, the second floor operates as a more intimate restaurant. The service and kitchen here are geared toward longer dinners, courses in succession and dishes that are more bistro-style than the café menu.
Heineken Hoek Bistro focuses on bistro dining with a French-inspired menu and international fusion influences.
The reopening of Heineken Corner at The Diamond makes the familiar hospitality name part of Leidseplein's visual identity once again. Where the beer glass used to be on the roof, the entire building now stands as a new landmark in the nightlife area. In addition, Heineken Corner also serves as the official venue during Amsterdam Dance Event (ADE), with electronic music nights under the same name. Thus, the historic corner shifts with the program of the contemporary city.