Moco Masters is not a one-time exhibition, but an ongoing exhibition concept within the Moco Museum. The museum, founded in 2016 by Kim Logchies-Prins and Lionel Logchies, focuses on modern, contemporary and street art. Within that program, Moco Masters is where the so-called big names in the collection come together.
The exhibition takes place in the villa-like rooms of Villa Alsberg, the museum's historic townhouse near Museum Square. Not a white box, but rooms where you walk from room to room past modern and contemporary art. The museum presents the works emphatically accessible: big names, clear landmarks, an overview you can follow without an art history course.
At Moco Masters, you'll see mostly artists who are considered internationally influential figures. Think Andy Warhol, Jean-Michel Basquiat, Keith Haring and Yayoi Kusama, all of whom are represented in the museum's collection. These are artists who straddle the line between pop art, street culture and contemporary visual language, making the exhibition well suited as a first introduction to modern art, as well as a quick refresher course.
At Moco Masters, you will see mostly artists who are considered internationally influential figures.
A different role of Moco Masters can be seen in its surroundings. Between large public institutions around Museumplein, the Moco Museum, as a private museum, adds its own chapter. Where elsewhere the canon is central, Moco Masters emphasizes an accessible, popular entrance into that same art history. Thus the villa becomes a compact route past names you know, in rooms where modern and contemporary art is literally close to you.