The building at Rokin 66 breathes history. Old memories come alive when one walks in. Hangers full of vintage garments and the smell of fashion from days gone by fill the space. Fashion pieces by unforgettable names such as Kenzo and Jean Paul Gaultier lie there as if they never left.
Puck Kroon, the 84-year-old half of the legendary duo, has teamed up with RELOVE Gallery for a special pop-up. Together with LaDress founder Simone van Trojen, a capsule collection has been developed. Eight of Puck & Hans' iconic designs have been revived in collaboration with designers from LaDress. These unique pieces hang glowing in the temporary store, alongside the original vintage items.
Their influence can still be felt. Puck & Hans were pioneers in the Dutch fashion world. They began their journey in The Hague and extended their influence to Rotterdam and finally, in 1974, to Amsterdam. Famous figures such as Marina Abramović and Princess Irene were ardent fans, and the couple sold iconic brands that continued to make their mark. Their current return bridges the past and present for a new generation of fashion fanatics.
Puck Kroon didn't want to just leave the old building standing; her desire to inspire a new generation led to this grand reunion of style and memories.
From December 8 to 31, visitors can enjoy a festive revival of Puck & Hans at their old familiar location at Rokin 66. Besides admiring the collection with nostalgic and new pieces, there is the possibility to contribute to this special occasion yourself by handing in personal Puck & Hans items for resale. Fashion-loving Amsterdam will have the chance to relive a piece of fashion history and once again become part of the iconic world of Puck & Hans.