{"id":9851,"date":"2020-10-22T09:00:44","date_gmt":"2020-10-22T07:00:44","guid":{"rendered":"https:\/\/www.amsterdammagazine.com\/?p=9851"},"modified":"2024-04-09T17:55:00","modified_gmt":"2024-04-09T15:55:00","slug":"luxury-cosmetics-opens-flagship-store-house-rituals","status":"publish","type":"post","link":"https:\/\/www.amsterdamnow.com\/en\/winkels\/luxe-cosmetica-opent-flagshipstore-house-rituals\/","title":{"rendered":"Cosmetics brand Rituals opens concept store House of Rituals"},"content":{"rendered":"<div class=\"gmail_default\">In the characteristic Afrikahuis (built in 1892), located on the corner of Spui and Kalverstraat, formerly home to fashion brand Esprit and Caffe Esprit, cosmetics brand Rituals recently opened 5-story, 2,700-square-meter concept store.<\/div>\n<div>.<\/div>\n<div class=\"gmail_default\"><strong>360 Degree Experience<\/strong><br \/>\nFor years, spiritual father and owner Raymond Cloosterman dreamed of a flagship store in Amsterdam where the world of Rituals would be expressed. With House of Rituals, the \"Marketer of the Year 2019\" wants to experience one more time that uncertainty as he felt when he opened the doors of his first Rituals store on Kalverstraat.<\/div>\n<blockquote>\n<div class=\"gmail_default\">A beautiful and exciting adventure. Completely out of my comfort zone again,\" said Raymond Cloosterman in an interview with Retailtrends.nl, where he also noted that he had Walt Disney's motto \"If you can dream it, you can do it\" embroidered on a number of his shirts.<\/div>\n<\/blockquote>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9852\" title=\"Raymond_Cloosterman\" src=\"https:\/\/www.amsterdamnow.com\/app\/uploads\/2019\/05\/Raymond_Cloosterman.jpg\" alt=\"Raymond_Cloosterman\" width=\"1200\" height=\"868\" srcset=\"https:\/\/www.amsterdamnow.com\/app\/uploads\/2019\/05\/Raymond_Cloosterman.jpg 1200w, https:\/\/www.amsterdamnow.com\/app\/uploads\/2019\/05\/Raymond_Cloosterman-588x425.jpg 588w, https:\/\/www.amsterdamnow.com\/app\/uploads\/2019\/05\/Raymond_Cloosterman-1024x741.jpg 1024w, https:\/\/www.amsterdamnow.com\/app\/uploads\/2019\/05\/Raymond_Cloosterman-768x556.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n<div><\/div>\n<div class=\"gmail_default\">.<br \/>\n<strong>A place to quiet the mind<\/strong><br \/>\nHouse of Rituals promises a unique shopping, stress relief and hospitality experience. A 360 degree shopping experience where guests are immersed in the luxurious world of Rituals. Everything under one roof. From store to hospitality and mind spa.<\/div>\n<div>.<\/div>\n<div><strong>Restaurant Rouhi<\/strong><br \/>\nOn Spuiplein, at the back of House of Rituals, you will find Rouhi, a restaurant inspired by the cuisine of the Far East already serving dishes that nourish the body, mind and soul. The name \"Rouhi\" comes from an amalgamation of two Arabic words \"rouh\" and \"i,\" which together mean \"my soul. The beautiful interior of restaurant comes from the pen of interior design studio Estida.<\/div>\n<div>.<\/div>","protected":false},"excerpt":{"rendered":"<p>In the characteristic Afrikahuis (built in 1892), located on the corner of Spui and Kalverstraat, which previously housed fashion brand Esprit and Caffe Esprit, cosmetics brand Rituals recently opened 5-story concept store of 2,700 square meters . 360 Degree Experience Spiritual father and owner Raymond Cloosterman had dreamed for years of a flagship store in Amsterdam where ... <a href=\"https:\/\/www.amsterdamnow.com\/en\/winkels\/luxe-cosmetica-opent-flagshipstore-house-rituals\/\"><\/a><\/p>","protected":false},"author":2,"featured_media":9852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"district":[9],"class_list":["post-9851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-winkels","district-amsterdam-centrum"],"acf":{"slider":[9853,63932,63931],"fotograaf":"","editor":"","video":"https:\/\/www.youtube.com\/embed\/KdawFErAfyA","google_360":"","instagram_code":"","subregel":"Een 360 graden beleving waar gasten worden ondergedompeld in de luxe wereld van Rituals","new_in_town":true,"featured_item":false,"beste_van_amsterdam":false,"homepage_carousel":false,"cord_A":"4.8906668","cord_B":"52.3690764","introductie_tekst":"Op steenworp van het pand in de Kalverstraat alwaar het succesverhaal in 2000 van start ging, opende cosmeticamerk Rituals onlangs een 'state of the art' concept store. House of Rituals is een 5 verdiepingen tellende winkelbeleving met restaurant, bar en mind spa.","rubriek":"Locatie","locatie_event":null,"naam_locatie":"House of Rituals","adres":"Spui 10","stad":"Amsterdam","website":"https:\/\/www.rituals.com","telefoon_nummer":"+31 20 705 5180"},"_links":{"self":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/9851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/comments?post=9851"}],"version-history":[{"count":11,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/9851\/revisions"}],"predecessor-version":[{"id":63970,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/9851\/revisions\/63970"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/63931"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/63932"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/9853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/9852"}],"wp:attachment":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media?parent=9851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/categories?post=9851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/tags?post=9851"},{"taxonomy":"district","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/district?post=9851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}