{"id":86428,"date":"2026-07-21T18:03:55","date_gmt":"2026-07-21T16:03:55","guid":{"rendered":"https:\/\/www.amsterdamnow.com\/?p=86428"},"modified":"2026-07-21T22:11:51","modified_gmt":"2026-07-21T20:11:51","slug":"rolex-boutique-house-gassan-official-dealer","status":"archived","type":"post","link":"https:\/\/www.amsterdamnow.com\/en\/winkels\/rolex-boutique-house-gassan-officieel-dealer\/","title":{"rendered":"Rolex Boutique House of Gassan: the first in the Netherlands"},"content":{"rendered":"

There are very few places in the Netherlands where you can buy a Rolex with the assurance that everything is genuine. The Rolex Boutique House of Gassan on Nieuwe Uilenburgerstraat is one of them. Not only is it officially recognized by Rolex itself, but it\u2019s also the first boutique of its kind ever to open its doors in the Netherlands. If you\u2019re looking for a Submariner, a Daytona, or a Day-Date, this is definitely the place to go.<\/h2>\n

The man who made this happen in 2013 is Benno Leeser, CEO of GASSAN. Incidentally, this isn\u2019t his first first with Rolex. Back in 2006, GASSAN opened the first Rolex boutique at an airport outside of Switzerland\u2014at Schiphol. And even before that, GASSAN had enjoyed a special relationship with the brand for decades: the company has been selling Rolex watches through Schiphol Airport since the early 1970s. Given this background, the boutique in the city isn\u2019t just another expansion\u2014it\u2019s the logical next step for a company that has long understood how this works.<\/p>\n

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The boutique is located in the House of Gassan building, a former diamond-cutting workshop on Nieuwe Uilenburgerstraat. The building is already a city landmark, and the Rolex Boutique has recently been renovated there. Wide display cases, sleek materials, and an interior design that immediately makes it clear you didn\u2019t walk in for an impulse purchase. The space is designed to put the watches front and center, and that\u2019s exactly what it does.<\/p>\n

GASSAN has been selling Rolex watches at Schiphol Airport since the early 1970s.<\/p><\/blockquote>\n

The building on Nieuwe Uilenburgerstraat is located in the city center, in a neighborhood where the diamond industry was once deeply rooted. That history still lingers there a bit. GASSAN fits right in: an Amsterdam-based company with a long track record, which in this case sells something that\u2019s actually a Swiss story, but has been at home here for more than fifty years.<\/p>","protected":false},"excerpt":{"rendered":"

Er zijn maar weinig plekken in Nederland waar je een Rolex koopt met de zekerheid dat alles klopt. De Rolex Boutique House of Gassan op de Nieuwe Uilenburgerstraat is er zo een. Niet alleen officieel erkend door Rolex zelf, maar ook de eerste boutique van dit type die ooit in Nederland de deur opende. Wie … <\/a><\/p>","protected":false},"author":6,"featured_media":86711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_focus_keyword":"Rolex Boutique House of Gassan","rank_math_title":"Rolex Boutique House of Gassan | Officieel dealer","rank_math_description":"Rolex Boutique House of Gassan op de Nieuwe Uilenburgerstraat is de eerste offici\u00eble Rolex-boutique van Nederland, met modellen als Submariner en Daytona."},"categories":[10],"tags":[],"district":[9],"class_list":["post-86428","post","type-post","status-archived","format-standard","has-post-thumbnail","hentry","category-winkels","district-amsterdam-centrum"],"acf":{"slider":[86712],"fotograaf":"masters expo \u00b7 Google \u00b7 mastersexpo.com \u00b7 Creative Commons (Google-rechtenfilter \u2014 check de bronpagina)","editor":"","video":"","google_360":"","instagram_code":"","subregel":"GASSAN verkoopt Rolex al vijftig jaar, maar dit is een ander niveau","new_in_town":false,"featured_item":false,"beste_van_amsterdam":false,"homepage_carousel":false,"cord_A":"","cord_B":"","introductie_tekst":"Op de Nieuwe Uilenburgerstraat zit de enige offici\u00eble Rolex Boutique van Nederland, gerund door GASSAN. Geen multi-merk juwelier met een hoekje voor Rolex, maar een winkel die uitsluitend voor het merk bestaat. Nieuw, tweedehands of ter revisie: alles kan hier.","rubriek":"Locatie","locatie_event":null,"naam_locatie":"Rolex Boutique House of Gassan","adres":"Nieuwe Uilenburgerstraat 173-175","stad":"Amsterdam","website":"https:\/\/www.gassan.com\/en\/stores\/rolex-boutique","telefoon_nummer":""},"_links":{"self":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/86428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/comments?post=86428"}],"version-history":[{"count":3,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/86428\/revisions"}],"predecessor-version":[{"id":87142,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/86428\/revisions\/87142"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/86712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/86711"}],"wp:attachment":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media?parent=86428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/categories?post=86428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/tags?post=86428"},{"taxonomy":"district","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/district?post=86428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}