{"id":81912,"date":"2025-04-19T15:55:11","date_gmt":"2025-04-19T13:55:11","guid":{"rendered":"https:\/\/www.amsterdamnow.com\/?p=81912"},"modified":"2026-04-19T16:09:36","modified_gmt":"2026-04-19T14:09:36","slug":"tobacco-theater-national-monument-culture-nes","status":"publish","type":"post","link":"https:\/\/www.amsterdamnow.com\/en\/cultuur\/tobacco-theater-rijksmonument-cultuur-nes\/","title":{"rendered":"TOBACCO Theater on the Nes: culture paid for by commerce"},"content":{"rendered":"

On the Nes, downtown's theater state, stands a building with a history dating back to 1342. Once a tobacco auction, it is now a national monument that brings theater, music and commercial events under one roof. TOBACCO Theater opened in 1983 as a theater and has since devised a model you don't find everywhere: no subsidies, just make your own money. Conferences, product presentations and corporate parties pay the rent, and those proceeds go directly to free space for cultural programming. Director Erik van Wilsum directs that whole circus.<\/h2>\n

The building has nine auditoriums, with capacity from twenty to six hundred people. The main theater seats three hundred and fifty people in theater form. But then there is the kitchen. Hidden in the building's so-called hidden catacombs is a hospitality kitchen headed by Michelin-starred chef Dennis Huwa\u00eb. Working with fresh, local ingredients, he provides breakfast, lunch and dinner for those who want it. That's not an afterthought. A star chef in a theater kitchen, in the middle of a national monument, that demands attention.<\/p>\n

\"tobacco-theater-amsterdam_2\"<\/p>\n

The industrial, historic look of the building is immediately felt when you step inside. High ceilings, rough materials, the atmosphere of a building that has been through a lot. On the outside, artist Sef Hansen has put a street art piece on the facade, so you recognize the theater from afar. Commercial Manager Liza Henzen and Location Manager Julia van der Kolk make sure the halls stay filled, on the commercial and cultural side. Juul Dorreboom keeps the marketing in hand, together with graphic designer Alisa te Nijenhuis.<\/p>\n

Commercial events foot the bill so that culture can do its thing for free: that's the model of TOBACCO in a sentence.<\/p><\/blockquote>\n

Commercial events foot the bill, so culture can do its thing for free: that's the model of TOBACCO in a sentence. Whether you come for a jazz night with Sabrina Starke, a concert through TOBACCO LIVE, or just want to eat at Dennis Huwa\u00eb's, the building on the Nes offers something different every time. A theater that supports itself while making room for others. That's not nothing.<\/p>","protected":false},"excerpt":{"rendered":"

Op de Nes, de theaterstaat van de binnenstad, staat een pand met een geschiedenis die teruggaat tot 1342. Ooit een tabaksveiling, nu een rijksmonument dat theater, muziek en commerci\u00eble evenementen onder \u00e9\u00e9n dak brengt. TOBACCO Theater opende in 1983 als theater en bedacht sindsdien een model dat je niet overal tegenkomt: geen subsidie, gewoon zelf … <\/a><\/p>","protected":false},"author":6,"featured_media":83327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[10969],"district":[9],"class_list":["post-81912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultuur","tag-podia-amsterdam","district-amsterdam-centrum"],"acf":{"slider":[83329],"fotograaf":"","editor":"","video":"https:\/\/www.youtube.com\/embed\/EhGkzc5Ap08","google_360":"","instagram_code":"","subregel":"Rijksmonument uit 1342 huisvest negen zalen en een Michelin-sterchef","new_in_town":false,"featured_item":false,"beste_van_amsterdam":false,"homepage_carousel":false,"cord_A":"","cord_B":"","introductie_tekst":"Midden op de Nes staat een theater dat zichzelf bedruipt zonder subsidie. TOBACCO Theater, gevestigd in een rijksmonument dat eeuwen geleden dienstdeed als tabaksveiling, kiest een andere weg: bedrijfsfeesten en congressen betalen de rekening, zodat cultuur gratis haar gang kan gaan. Negen zalen, een sterrenchef in de kelder, en streetart op de gevel.","rubriek":"Locatie","locatie_event":null,"naam_locatie":"TOBACCO Theater","adres":"Nes 75-87","stad":"Amsterdam","website":"https:\/\/tobacco.nl","telefoon_nummer":""},"_links":{"self":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/81912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/comments?post=81912"}],"version-history":[{"count":2,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/81912\/revisions"}],"predecessor-version":[{"id":83330,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/81912\/revisions\/83330"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/83329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/83327"}],"wp:attachment":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media?parent=81912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/categories?post=81912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/tags?post=81912"},{"taxonomy":"district","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/district?post=81912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}