{"id":80497,"date":"2026-03-27T13:55:20","date_gmt":"2026-03-27T12:55:20","guid":{"rendered":"https:\/\/www.amsterdamnow.com\/?p=80497"},"modified":"2026-04-20T18:22:48","modified_gmt":"2026-04-20T16:22:48","slug":"moco-masters-at-moco-museum","status":"archived","type":"post","link":"https:\/\/www.amsterdamnow.com\/en\/cultuur\/moco-masters-bij-moco-museum\/","title":{"rendered":"Moco Masters brings art by big names to Moco Museum"},"content":{"rendered":"<h2>Moco Masters is not a one-time exhibition, but an ongoing exhibition concept within the Moco Museum. The museum, founded in 2016 by Kim Logchies-Prins and Lionel Logchies, focuses on modern, contemporary and street art. Within that program, Moco Masters is where the so-called big names in the collection come together.<\/h2>\n<p>The exhibition takes place in the villa-like rooms of Villa Alsberg, the museum's historic townhouse near Museum Square. Not a white box, but rooms where you walk from room to room past modern and contemporary art. The museum presents the works emphatically accessible: big names, clear landmarks, an overview you can follow without an art history course.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76619\" title=\"moco-museum-amsterdam_2\" src=\"https:\/\/www.amsterdamnow.com\/app\/uploads\/moco-museum-amsterdam_2.jpg\" alt=\"moco-museum-amsterdam_2\" width=\"1700\" height=\"1132\" srcset=\"https:\/\/www.amsterdamnow.com\/app\/uploads\/moco-museum-amsterdam_2.jpg 1700w, https:\/\/www.amsterdamnow.com\/app\/uploads\/moco-museum-amsterdam_2-600x400.jpg 600w, https:\/\/www.amsterdamnow.com\/app\/uploads\/moco-museum-amsterdam_2-1024x682.jpg 1024w, https:\/\/www.amsterdamnow.com\/app\/uploads\/moco-museum-amsterdam_2-768x511.jpg 768w, https:\/\/www.amsterdamnow.com\/app\/uploads\/moco-museum-amsterdam_2-1536x1023.jpg 1536w, https:\/\/www.amsterdamnow.com\/app\/uploads\/moco-museum-amsterdam_2-18x12.jpg 18w, https:\/\/www.amsterdamnow.com\/app\/uploads\/moco-museum-amsterdam_2-400x266.jpg 400w, https:\/\/www.amsterdamnow.com\/app\/uploads\/moco-museum-amsterdam_2-500x333.jpg 500w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\" \/><\/p>\n<p>At Moco Masters, you'll see mostly artists who are considered internationally influential figures. Think Andy Warhol, Jean-Michel Basquiat, Keith Haring and Yayoi Kusama, all of whom are represented in the museum's collection. These are artists who straddle the line between pop art, street culture and contemporary visual language, making the exhibition well suited as a first introduction to modern art, as well as a quick refresher course.<\/p>\n<blockquote><p>At Moco Masters, you will see mostly artists who are considered internationally influential figures.<\/p><\/blockquote>\n<p>A different role of Moco Masters can be seen in its surroundings. Between large public institutions around Museumplein, the Moco Museum, as a private museum, adds its own chapter. Where elsewhere the canon is central, Moco Masters emphasizes an accessible, popular entrance into that same art history. Thus the villa becomes a compact route past names you know, in rooms where modern and contemporary art is literally close to you.<\/p>\n<p class=\"p1\">\n    <div class='LeesOokSection'>\n    <p class='introleesook'>READ ALSO<\/p>\n    <hr class='locline2'> \n    <a href='https:\/\/www.amsterdamnow.com\/en\/nieuws\/abonneer-je-op-amsterdam-now\/'>\n    <div class='LeesOokBox'>\n     <div class='locatiebox'>\n     <div class='leftLeesOok'>\n          <img class='imgbox' src='https:\/\/www.amsterdamnow.com\/app\/uploads\/2019\/05\/Papeneiland.jpg' alt='Akrt' \/>\n    <\/div>\n    <div class='RechtsLeesOok leesook'>\n     <p style='margin-top: -2px; color:red; letter-spacing: 0.5px; font-weight: 400 !important; font-size: 13px;' class='categorietitel-sug'><\/p>\n     <h3 style='text-align:left; font-size: 1.3em'  class='relatedh3'>Subscribe to Amsterdam NOW and receive 4 editions!<\/h3>\n     <span class='WijkTekst LeesOokTekst'>The English-language magazine Amsterdam NOW is about fun things to do, discovering new places and the city's tastemakers. From eating and drinking, art and culture, going out and entertainment, shopping and markets, neighborhoods &amp; sights...<\/span>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/a>\n    <hr class='locline3'> \n    <\/div>\n    <\/p>","protected":false},"excerpt":{"rendered":"<p>Moco Masters is not a one-time exhibition, but an ongoing exhibition concept within the Moco Museum. The museum, founded in 2016 by Kim Logchies-Prins and Lionel Logchies, focuses on modern, contemporary and street art. Within that program, Moco Masters is where the so-called big names in the collection come together. The exhibition takes place in ... <a href=\"https:\/\/www.amsterdamnow.com\/en\/cultuur\/moco-masters-bij-moco-museum\/\"><\/a><\/p>","protected":false},"author":6,"featured_media":6282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[10923],"district":[9],"class_list":["post-80497","post","type-post","status-archived","format-standard","has-post-thumbnail","hentry","category-cultuur","tag-tentoonstellingen-amsterdam","district-amsterdam-centrum"],"acf":{"slider":[4545,4546,76617,6251,4548,76620],"fotograaf":"","editor":"","video":"https:\/\/www.youtube.com\/embed\/iUfVMuW0Ifo?si=xYkbsnnbY2fUFhbP","google_360":"","instagram_code":"","subregel":"Van Warhol tot Kusama: Moco Masters bundelt invloedrijke kunstenaars","new_in_town":false,"featured_item":false,"beste_van_amsterdam":false,"homepage_carousel":false,"cord_A":"","cord_B":"","introductie_tekst":"Moco Masters is het doorlopende tentoonstellingsconcept van het Moco Museum, in de historische villa bij Museumplein. Geen soloshow, maar een dynamische selectie van grote namen uit de moderne en hedendaagse kunst. Denk aan Andy Warhol, Jean-Michel Basquiat, Keith Haring en Yayoi Kusama, samengebracht in intieme kamers vol werk uit de Moco-collectie en leningen.","rubriek":"Evenement","locatie_event":"","naam_locatie":"Moco Masters","adres":"Honthorststraat 20","stad":"Amsterdam","website":"https:\/\/www.mocomuseum.com","telefoon_nummer":""},"_links":{"self":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/80497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/comments?post=80497"}],"version-history":[{"count":7,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/80497\/revisions"}],"predecessor-version":[{"id":81050,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/80497\/revisions\/81050"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/76620"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/4548"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/6251"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/76617"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/4546"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/4545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/6282"}],"wp:attachment":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media?parent=80497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/categories?post=80497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/tags?post=80497"},{"taxonomy":"district","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/district?post=80497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}