{"id":73747,"date":"2025-10-15T21:45:48","date_gmt":"2025-10-15T19:45:48","guid":{"rendered":"https:\/\/www.amsterdamnow.com\/?p=73747"},"modified":"2025-10-17T23:53:02","modified_gmt":"2025-10-17T21:53:02","slug":"sophia-mae-monica-geuzes-luxury-self-care-shop","status":"publish","type":"post","link":"https:\/\/www.amsterdamnow.com\/en\/winkels\/sophia-mae-monica-geuzes-luxueuze-selfcare-winkel\/","title":{"rendered":"Sophia Mae: Monica Geuze's Luxury Selfcare store"},"content":{"rendered":"

Between the century-old facades of the Heiligeweg, Sophia Mae - Monica Geuze's exquisite lifestyle brand - is opening its first physical store. It is no ordinary store, but a haven for those who want to meet themselves in luxury and self-love.<\/strong><\/p>\n

In this monumental building from 1727, situated close between the bustle of Kalverstraat and the elegance of Royal Square, rests an atmosphere that breathes: soft, timeless and subtle. The interior, with quiet colors and refined details, invites a moment of pause, almost as if time slows down here. Here, every product is a promise, every fragrance a reminder to pay attention to yourself.<\/strong><\/p>\n

Sophia Mae's offering is not abundance but precision: <\/strong>from the Majestic Mist that strokes the skin like a refreshing breeze, to bronzers that capture the natural glow of the day, and scented candles that fill the room with gentle warmth. The gratitude journal closes the circle - an invitation to feel gratitude, day after day.<\/p>\n

\"sophia-mae-shop-amsterdam_6\"<\/p>\n

This store is more than a place to buy products; it is a physical translation of Monica's vision. It emphasizes the value of self-care as a ritual, a moment of tranquility in the hustle and bustle of Amsterdam. For fans and newcomers, it offers a tangible connection to the brand, a sensory experience where luxury and accessibility merge.<\/p>\n

\"Sophia Mae feels like a whispered promise - soothing, elegant and intimate - a refuge where self-love plays the starring role.\"<\/p><\/blockquote>\n

The opening of this store marks an important chapter in which digital influence and physical presence come together in Amsterdam's creator economy. Sophia Mae is thus a beacon of timeless beauty and empowerment, rooted in the city but reaching for the heart of anyone who wants to embrace themselves with attention.<\/p>\n

Those who visit the store enter not just any storefront, but a carefully composed experience - a moment to breathe, feel and rediscover what it means to truly cherish yourself.<\/p>","protected":false},"excerpt":{"rendered":"

Sophia Mae, Monica Geuze's lifestyle brand, opened its first physical store in a monumental building in the center of Amsterdam, offering an atmosphere of luxury, tranquility and self-care rituals. The offering focuses on sophisticated self-care products such as the Majestic Mist, bronzers and scented candles, offering a sensory experience and empowerment.<\/p>","protected":false},"author":2,"featured_media":73770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"district":[9],"class_list":["post-73747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-winkels","district-amsterdam-centrum"],"acf":{"slider":[73773],"fotograaf":"","editor":"","video":"","google_360":"","instagram_code":"","subregel":"Monica Geuze tilt zelfzorg naar een fysiek hoogtepunt","new_in_town":false,"featured_item":false,"beste_van_amsterdam":false,"homepage_carousel":false,"cord_A":"","cord_B":"","introductie_tekst":"Sophia Mae combineert luxe en zelfzorg in haar nieuwe winkel aan de Heiligeweg, een verborgen parel in het hart van de stad.","rubriek":"Locatie","locatie_event":null,"naam_locatie":"Sophia Mae","adres":"Heiligeweg 37","stad":"Amsterdam","website":"https:\/\/sophia-mae.com","telefoon_nummer":""},"_links":{"self":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/73747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/comments?post=73747"}],"version-history":[{"count":5,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/73747\/revisions"}],"predecessor-version":[{"id":73895,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/73747\/revisions\/73895"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/73773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/73770"}],"wp:attachment":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media?parent=73747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/categories?post=73747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/tags?post=73747"},{"taxonomy":"district","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/district?post=73747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}