{"id":70892,"date":"2025-06-28T11:39:57","date_gmt":"2025-06-28T09:39:57","guid":{"rendered":"https:\/\/www.amsterdamnow.com\/?p=70892"},"modified":"2025-06-28T11:46:54","modified_gmt":"2025-06-28T09:46:54","slug":"nothing-is-what-it-seems-museum-of-illusions-opens-in-the-heart-of-amsterdam","status":"publish","type":"post","link":"https:\/\/www.amsterdamnow.com\/en\/cultuur\/niets-is-wat-het-lijkt-museum-of-illusions-opent-in-hartje-amsterdam\/","title":{"rendered":"Nothing is what it seems: Museum of Illusions opens in heart of Amsterdam"},"content":{"rendered":"<p data-start=\"653\" data-end=\"1162\">Forget everything you know about museums. At the brand-new Museum of Illusions, it's not about just looking, but about experiencing, participating and going mentally upside down. Housed in the impressive New Walloon Church on Keizersgracht, the museum offers a rare blend of historical grandeur and high-tech illusions. With more than 650 square meters of visual puzzles, brain games and interactive installations, this is the ultimate playground for curious minds of all ages.<\/p>\n<p data-start=\"653\" data-end=\"1162\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-70905\" title=\"Copy of Infinity Well 1\" src=\"https:\/\/www.amsterdamnow.com\/app\/uploads\/Copy-of-Infinity-Well-1-600x375.jpg\" alt=\"Copy of Infinity Well 1\" width=\"600\" height=\"375\" srcset=\"https:\/\/www.amsterdamnow.com\/app\/uploads\/Copy-of-Infinity-Well-1-600x375.jpg 600w, https:\/\/www.amsterdamnow.com\/app\/uploads\/Copy-of-Infinity-Well-1-1024x640.jpg 1024w, https:\/\/www.amsterdamnow.com\/app\/uploads\/Copy-of-Infinity-Well-1-768x480.jpg 768w, https:\/\/www.amsterdamnow.com\/app\/uploads\/Copy-of-Infinity-Well-1-1536x960.jpg 1536w, https:\/\/www.amsterdamnow.com\/app\/uploads\/Copy-of-Infinity-Well-1-18x12.jpg 18w, https:\/\/www.amsterdamnow.com\/app\/uploads\/Copy-of-Infinity-Well-1-400x250.jpg 400w, https:\/\/www.amsterdamnow.com\/app\/uploads\/Copy-of-Infinity-Well-1-500x313.jpg 500w, https:\/\/www.amsterdamnow.com\/app\/uploads\/Copy-of-Infinity-Well-1.jpg 1700w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p data-start=\"1164\" data-end=\"1590\">From mirror rooms to rooms that spin as you walk, from facial patterns that make you question yourself to optical phenomena based on real science - each room challenges you to recalibrate your perception. Nothing is what it seems, and that's exactly where the magic is. The illusions are not only fun, but also functional: each setup teaches you something about how brain and senses work together - or not.<\/p>\n<blockquote>\n<p data-start=\"1592\" data-end=\"1825\">Museum manager Tomi Hindriks is enthusiastic: <em data-start=\"1636\" data-end=\"1825\">\"This city has such a rich tradition of art and culture. We want to surprise, amaze and challenge people of all ages to look at reality differently.\"<\/em><\/p>\n<\/blockquote>\n<p data-start=\"1827\" data-end=\"2234\">Part of a global network - now with more than 60 locations - the museum is inspired by universal scientific principles, but always locally rooted. In Amsterdam, that means international allure with a creative wink. And with special programs for schools, workshops and educational materials, there is also plenty of attention to depth and social impact.<\/p>","protected":false},"excerpt":{"rendered":"<p>Forget everything you know about museums. At the brand-new Museum of Illusions, it's not about just looking, but about experiencing, participating and going mentally upside down. Housed in the impressive New Walloon Church on Keizersgracht, the museum offers a rare blend of historical grandeur and high-tech illusions. With more than 650 ... <a href=\"https:\/\/www.amsterdamnow.com\/en\/cultuur\/niets-is-wat-het-lijkt-museum-of-illusions-opent-in-hartje-amsterdam\/\"><\/a><\/p>","protected":false},"author":2,"featured_media":70900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"district":[9],"class_list":["post-70892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultuur","district-amsterdam-centrum"],"acf":{"slider":[70894,70897,70893,70895,70898,70899,70900,70901,70902,70903,70904,70905],"fotograaf":"","editor":"","video":"","google_360":"","instagram_code":"","subregel":"Verwondering, wetenschap en speelsheid komen samen in de Nieuwe Waalse Kerk aan de Keizersgracht","new_in_town":false,"featured_item":false,"beste_van_amsterdam":false,"homepage_carousel":false,"cord_A":"","cord_B":"","introductie_tekst":"Kijk nog eens. En nog eens. Zien je ogen wat je hoofd denkt? Deze zomer opent Amsterdam de deuren van een nieuwe publieksfavoriet: het Museum of Illusions. Vanaf 4 juli stap je in een wereld waar optisch bedrog, breinbrekers en wetenschap je zintuigen op scherp zetten \u2013 midden in een neogotische kerk. Ready to be fooled?","rubriek":"Locatie","locatie_event":null,"naam_locatie":"Nieuwe Waalse Kerk","adres":"Keizersgracht 676","stad":"Amsterdam","website":"https:\/\/museumofillusions.nl","telefoon_nummer":""},"_links":{"self":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/70892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/comments?post=70892"}],"version-history":[{"count":3,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/70892\/revisions"}],"predecessor-version":[{"id":70908,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/posts\/70892\/revisions\/70908"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70905"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70904"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70903"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70902"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70901"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70900"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70899"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70898"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70895"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70893"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70897"},{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media\/70900"}],"wp:attachment":[{"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/media?parent=70892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/categories?post=70892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/tags?post=70892"},{"taxonomy":"district","embeddable":true,"href":"https:\/\/www.amsterdamnow.com\/en\/wp-json\/wp\/v2\/district?post=70892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}