South Korean K-Beauty conquers Amsterdam

From the famous ten-step skincare routine to innovative products such as sheet masks and snail slime creams, South Korean beauty secrets are conquering markets worldwide. At the heart of K-Beauty is the belief that healthy skin is the foundation of beauty. In South Korea, skincare is a daily ritual, which has led to unparalleled innovation. K-Beauty brands use natural ingredients such as green tea and volcanic clay, supported by a government that bolsters the industry with subsidies and export benefits. As a result, despite limited natural resources, South Korea has built a cosmetics empire that surpasses even France.

Amsterdam K-Beauty salons
Salons like Korean Cosmetics, Haru Haru Beauty and Laboratory K in Amsterdam make these secrets tangible, with their focus on quality and innovation. Radiant skin is no longer a dream, but a reality - whether you're in Seoul or Amsterdam. Korean Cosmetics (Osdorpplein 818) these products with treatments that embody the K-Beauty philosophy, while Haru Haru Beauty (Hartenstraat 4) offers a wide range of popular Korean skincare, and Laboratory K (Huidenstraat 32, Gerard Doustraat 64) focuses on vegan and cruelty-free facials with Korean influences.

Worldwide, consumers fall for its playful packaging and clever formulas, such as cushion foundations and essences for a "glass skin" effect. In Amsterdam, Korean Cosmetics attracts a trend-conscious audience that discovers K-Beauty through social media, while Laboratory K, another local player, focuses on vegan and cruelty-free facials with Korean influences. These salons bring South Korean expertise to the Netherlands, where beauty salons and dermatology are becoming more commonplace, just like in Seoul.